PRODUCERS and the Creative Team at 186 Media once again joined forces to kick off Toyota's 2018 Spring Campaign, bringing to life its tagline: Your Destination, Our Journey. "Toyota is not just about getting there," 186's Doug Martin stated, "but the little details as well. Our ultimate goal was to capture the beauty in that journey."
PRODUCERS started the year off right, winning a number of awards at the 2018 Addy Awards put on by the American Advertising Federation, Baltimore Chapter. The PRODUCERS team took home 3 ADDY's in 3 categories and President Rip Lambert was awarded the highest honor of the night, the AAFB Lifetime Achievement Award.
In light of Blackmagic Design's recent acquisition of Fairlight audio technology, PRODUCERS leaped at the opportunity to be one of the first to incorporate the new technology partnership into its existing Audio Suites.
Who isn’t ready for summer? Warms days and nights bring fun outings with friends, family and Toyota!
Curated by PRODUCERS and the creative team at 186 Advertising, the new series of spots embrace the joy of summer outings and how Toyota gets you there. Footage of summer fun is integrated seamlessly through-out the multi-spot campaign against a catchy, fun, original music score composed and produced by Woody Ranere and the creative team at PRODUCERS.