Why Video Marketing is Crucial to Your Brand
Throughout the years, the way marketers attract customers and brands has changed almost as frequently as Katy Perry's hair color. With the emergence of new and effective tools and the creation of different platforms, marketers are always trying to stay ahead of the curve when promoting their brand and attracting new leads.
According to Tony Haile from TIME Magazine, 55% of people spend fewer than 15 seconds on a website while browsing. Let that sink in for a moment…… 15 seconds. That's all you have to convince the consumer that your product or service is worth their time and money. No matter where your website comes up in the SEO spectrum, and no matter how many key words you have, if you don't capture the attention of someone in those 15 seconds, they are on to the next site.
There is one form of marketing that has been taking the world by storm, and keeping the attention of potential customers. And that medium is video. Video has the power to tell the story of your brand in a way that is able to grab the attention of every target market imaginable. As Mist Media reports, the average internet user will spend 88% more time on a website if it has video content. That extends your 15-second time frame by a lot more. Also, Wistia states that 59% of viewers will watch a video to completion if it is less than 1 minute. And according to Dr. James McQuivey, a 1-minute video has the same value as 1.8 million words. Talk about getting your message out and being attention grabbing.
Think about when you are scrolling on your Facebook newsfeed. The new feature, which auto plays videos that show up in your newsfeed, allows marketers to get their message across in a non-interruptive way. A lot of companies are now tailoring their online marketing efforts to follow the structure of Facebook auto play, and are even creating content that allows consumers to continue to watch videos while on mute.
It is predicted that by 2017, video content will account for almost 70% of consumer Internet traffic. That means more people are watching videos every single day, and that number will continue to climb. With thousands of marketers seeing the positive effects of video, with more than 70% saying video converts to more leads than traditional forms of marketing, don't stay behind on the trend.
Make sure your brand's online presence has more than 15 seconds of fame. Call PRODUCERS, and start creating your attention-grabbing content.